Why Niche Strategy Needs Focus
Now before you go say this is too much work, let me tell you you’re right. It is a lot of work and what’s more, the work doesn’t really stop. Even after you have come up with a good tactic for growing your business, the work continues. Not only do you have to improve your service, you’ll have to work hard at building (and keeping) a reputation. But if finding a niche strategy that works is so challenging, why work at it? “Because it’s worth the trouble,” says Elysia Brooker, creator and owner of Niche Biz For You. These days, the narrower the focus of your website, the higher your chance of making it big in Google. Targeted marketing is neither easy nor cheap but when it’s done right, it brings your message to the people who will read it and take action. In other words, it will bring to your site the serious, not the curious, and at the end of the day, these are the readers who really matter.
