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Amcrew helped the consumer by including a 20-milliliter sample of Amcrew’s new “Refresh” Shampoo, a $.79 retail value. The retailer and the end consumer are both benefiting from this promotion. Although there isn’t really a way to find out from DSTTi of the new case from the case study how successful Amcrew really was from this promotion we can tell how much Amcrew would have made without the promotion and how much if they had run the promotion. According to the figures given in the case Amcrew would have made $240,000 if the promotion of the new Shampoo and retailer discounts were not used.
